Thank you to The Dallas Office of Cultural Affairs and private individuals 
 for assisting us in making this series a reality! 


Head on over and subscribe to our Youtube Page where you will find all of the videos plus outtakes and more!

Here's Where we started...

Project Description 

Since returning to Dallas, Ms Tooley has been talking to other people in the non profit world about the fact that we need to advocate for our local artists and put together an interview series. At the time there was no one who wanted to take on producing the idea. During an audition day for Jenni Tooley’s film STUCK, Jenni and local actor Joanna Schellenberg had some down time and sat down for a chat in front of the camera. The conversation centered around the film that Jenni was directing and Joanna was starring in as well as what it is like to be an aging ingenue and what we do to balance our careers and personal lives. A bowl of cookies happened to be nearby. Thus was born “Smart Cookies with Jenni Tooley”. After much consideration, Ms Tooley decided that the quality of the series needed to reflect the quality of art and life we have here in Dallas so she chose not to go the “shoot it on your iPhone and post it” route, but rather engage a local production team to create a stunning and beautiful but content rich work. 

“Smart Cookie with Jenni Tooley" is a 15-minute documentary series in which actor/filmmaker Jenni Tooley interviews local female artists at a variety of Dallas venues. As a mid-career professional artist herself, Jenni is always interested in how other artists balance their personal, business, and artistic lives and loves to talk with other women about their experiences in various creative industries. Artists will be chosen across disciplines, age ranges, and cultural backgrounds. Some may just be starting out, others mid-career, others at the end of their career. Some may make a living solely as an artist while others carry it on as a side project to their career or family. 

From a seed budget the series will start out with six interviews done on location with a three camera set-up. We will shoot two interviews per day over a period of three days.   We have received a Special Support grant from the Dallas Office of Cultural Affairs and are approaching Dallas Philanthropists to fill out the project funding.

Admin/Production team committed include: Jenni Tooley, Director/Producer; Alicia Pascual, Co-Producer; Laurel Hoitsma, Consulting Producer; Bruce Richardson, Director of Photography; Kayla Combs, Make-Up Artist 


We will create a Smart Cookies Youtube Channel where the videos will be posted and available for embedding by any organization, location, artist or supporter who is interested in showcasing these wonderful ladies and this vibrant city. Marketing will happen through Social Media Channels. In advance of the first episode being released we will run a social media campaign that will include creating a Cookie Convos FB Page, engaging Social Media Influencers who have strong ties to the Dallas Arts Scene, promoting the premier of the first episode with a FB LIVE Event at a premier party that will be held at the Premier Venue, and encouraging everyone at the party to share the FB post while they are there. When each episode comes out, Social Media Influencers will share and encourage others to share and comment on the interviews. We will also pay to boost the posts with FB ads. 

Future funding opportunities will continue through the previously mentioned channels and a Patreon Page will also be created and marketed on the Youtube Channel and through Social Media efforts to support future episodes so that interest and grass roots efforts will drive the production. 


showcasing Dallas Cultural venues and other cool places in the city 
increasing the visibility of the Dallas Arts Community and its Artists 
educating people about what it is like to be a working artist 
providing access to mentors 
supporting the work of local artists